In support of soap operas, the president of ATI, the production company that produced the Daytime Emmy's last year on The CW and is now in talks to produce the 2010 show, gets candid about the cancellation of As the World Turns and the future of soaps in general. He takes us Inside the Bubble(tm) of the industry in his open letter to Soapdom.com. (Published with permission)
Dear Soapdom,
A few weeks ago I made the announcement that ATI would be picking up our option to produce the next Daytime Emmys which means that we have agreed